For over two decades, I have specialized in turning creative vision into tangible business growth. My experience spans from my early days in an Anchorage ad agency to becoming Partner and Creative Director of Long Island's oldest agency.
I've since co-founded boutique shops and built a local brewery into a national name, and now I lead the creative for the country's largest multi-state cannabis operator's Southwest retail hub, overseeing the look and feel of four brands across nine states. I have a proven ability to lead teams, solve complex challenges, and deliver impactful, revenue-generating work for a diverse range of B2B and B2C brands.
Please have a look for yourself.
. advertising
. design
. branding
. sculpture
Strategic, forward-thinking creative marketer with extensive experience in advertising, marketing, and branding. Credited with multi-million-dollar revenue growth in crafting campaigns for a wide range of B2B and B2C brands like these, from Alaska to New York:
Anheuser-Busch • OpenTable • Chef Alex Guarnaschelli • Kraft Foods • BP Exploration • University of Alaska Athletics • Blue Point Brewing • The Food Network • McDonald’s • Mercedes Benz • Certilman Balin Attorneys • Bank of America • Motorola • Furnished Quarters • Pall Corporation • Alaska Seafood Marketing Institute • Bank of America • Alyeska Resort • Hofstra Law School • GCI Communications • Anchorage Convention Centers • Kenai Fjords Tours • Kenai Princess Lodge • Ketewomoke Yacht Club • Hotel Captain Cook • Empire National Bank • Long Island Community Hospital • Long Ireland Beer • Rotary National • Matago Luxury Massage • Maidenbaum Property Tax Reduction • Nassau University Medical Center • Long Island Commercial Bank • Cooper Wiring Devices • Edible Publications
Awww, shucks…
“Curt has been a prominent figure in the Long Island craft beer scene since before we hung up our shingle. He helped get our branding on track and took our packaging to the next level over the last few years. An all-around good guy and great to work with.”
- Greg Martin, co-founder of Long Ireland Beer Co.
“Things can get a little crazy in the beer industry. I’ve known and worked with Curt Potter for more than 10 years and they don’t come more even-keeled than him. He knows offset and digital printing inside and out, always comes through under pressure, and never misses a deadline…a real pro.”
- Craig Pace, Senior Director at DWS Printing Associates
“Curt’s a friend and a good guy to work with. He was a key player as we rose to a top 50 craft brewery and the voice of our brand while his branding direction and advertising messaging helped put us on the radar of Anheuser-Busch, leading to our acquisition in 2014. His golf game isn’t too shabby either….”
- Mark Burford, co-founder of Blue Point Brewing Co.