Blue Point Brewing Company

Established the brewery’s cultural voice and messaging, driving its growth from a local brewery to the top 50 U.S. craft brewers and expanding regional distribution to 13 states, leading to its acquisition by Anheuser-Busch.

Worked side-by-side with the new agency of record on the brand refresh and first-ever multimedia ad campaign. Played key role in crafting the brand’s story to appeal to consumers outside of the established seaside town to put the flagship Toasted Lager on the national map.