A multi-faceted initiative to elevate celebrity chef Alex Guarnaschelli's brand identity and online presence. This ongoing relationship involved the design and execution of her logo and identity, a complete redesign and development of her website and e-commerce platform, strategic ideation for promotional digital campaigns, and the design and production of branded merchandise.
Website Design and Development: Conceptualized and built a new website and e-commerce platform from the ground up to improve user experience and better represent the chef's brand.
Digital Engagement Strategy: Ideated and executed promotional digital banner campaigns and other creative content to drive online consumer engagement and traffic to the new site.
E-commerce and Merchandise: Designed branded merchandise and set up the e-commerce infrastructure to sell products, creating a new revenue stream and a way for fans to connect with the brand.
Brand Elevation: Maintained and elevated the chef's identity by ensuring a consistent, high-quality look and feel across all digital and physical touchpoints.
