Trulieve Cannabis
Largest CPG cannabis multi-state operator in the US with $1.24B revenue and more than 6,000 employees.
As Senior Graphic Designer I promote the Trulieve mission and elevated communications by developing omni-channel DTC initiatives across digital and print while maintaining stewardship of the Southwest retail hub. In addition, I currently manage design and oversee packaging and brand updates for the Modern Flower, Co2lors, Momenta, and Avenue brands, while emphasizing mentoring designers to foster individual and team growth.
Daily promos and targeted medical patient campains
Comprehensive initiatives to manage the creative and production for ongoing Trulieve brand campaigns, daily retail promotions, and general brand awareness assets.
Strategic Conceptualization: Developed and executed creative strategies for parent brands and daily promotions, ensuring a consistent brand message across all media.
Omni-channel Asset Production: Designed and produced a wide range of assets, including email campaigns, SMS messages, retail screens, social media content, and promotional videos.
Daily & Weekly Execution: Oversee and execute the daily and weekly production of hundreds of assets to support store promotions and brand communications, ensuring quick turnarounds and high-quality output.
Increased Consumer Engagement: Create and deploy campaigns focused on building brand recognition and driving consumer engagement through compelling visual and written content.
Arizona rebrand campaign
Lead designer for the 2024 rebrand from Harvest Recreation to Trulieve. Five waves of creative marketing from June through September.
Worked side-by-side with the agency to develop the campaign across all touch points from email to outdoor.
Designed and executed hundreds of assets from digital and in-store to out-of-home and event activations over the course of the 4-month brand refresh.
