Branding and strategy. Concept to production.
From logos, collateral, and out-of-home, to digital, email, and web.
On brand. On target. On time.

my work

  • Harvest | Trulieve

    It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

    hit this

  • Blue Point Brewing Company

    Established the brand voice and culture. Increased regional distribution to 13 states, procuring the eastern seaboard. Grew annually from a local brewery to number 34 in the top 50 craft brewers in the U.S. through ad campaigns, social media and tasting room and event initiatives, eventually resulting in the brewery’s acquisition by Anheuser-Busch.

    drink up

  • Celebrity Chef Alex Guarnaschelli

    Elevated celebrity chef Alex Guarnaschelli’s identity, website, and online consumer engagement.

    Designed new identity, produced and managed website, developed branded merchandise and implemented her first consumer online shopping experience.

    take a bite

  • Certilman Balin Attorneys

    Designed and developed corporate website. Strategized, conceptualized, and designed ad and social campaigns along with collateral while acting as liaison with the firm’s director of marketing.

    step inside

  • Empire National Bank

    Developed and designed annual reports and marketing collateral. Conceptualize and produced email, social and print ad campaigns working in-step with the bank's marketing director across all channels.

    take it to the bank

Awww, shucks…

“Curt has been a prominent figure in the Long Island craft beer scene since before we hung up our shingle. He helped get our branding on track and took our packaging to the next level over the last few years. An all-around good guy and great to work with.”

- Greg Martin, co-founder of Long Ireland Beer Co.

“Things can get a little crazy in the beer industry. I’ve known and worked with Curt Potter for more than 10 years and they don’t come more even-keeled than him. He knows offset and digital printing inside and out, always comes through under pressure, and never misses a deadline…a real pro.”

- Craig Pace, Senior Director at DWS Printing Associates

“Curt’s a friend and a good guy to work with. He was a key player as we rose to a top 50 craft brewery and the voice of our brand while his branding direction and advertising messaging helped put us on the radar of Anheuser-Busch, leading to our acquisition in 2014. His golf game isn’t too shabby either….”

- Mark Burford, co-founder of Blue Point Brewing Co.