Certilman Balin

The largest law firm in Nassau County, serving the Long Island community since 1965. Tasked with a comprehensive website relaunch for the firm, including a full redesign, new content development, and the creation of downloadable bio sheets for every associate and partner.

  • Full-Stack Content Overhaul: Managed a complete content overhaul, including all written copy and visual assets.

  • Photography Art Direction: Directed the photography of the entire staff and the office architecture. This comprehensive new asset library was used not only for the website but also for broader digital and social communications and all collateral materials.

  • Biographical Content Creation: Spearheaded the creation of personalized bio sheets for all associates and partners, a key feature of the new site.

  • Brand Consistency: Ensured all new content and visual assets adhered to the updated brand identity across every platform, from the website to all outgoing communications.

Ad campaign across print and digital.